"Our new website is excellent – easy to maintain – and looks 100% current and stylish. It’s really helping us to project our image."
William White
William White
Direct Insight

Branding, Print & Website Design | Direct Insight

Direct Insight originally came to Thomas Pashley Design in 2011 looking for product logos and animations for their website. Since then, there is little in terms of design and print that we haven’t looked at.

Branding:

In 2013 Direct Insight wanted to look at their logo and branding. A few PDFs of ideas and concepts were submitted to get the ball rolling and then were quickly refined and developed to chosen concepts until finalising on a logo that echoed their old style, but had a stronger presence and a more versatile design. From this a new brand direction was born which has been implemented in their exhibition display graphics, their printed marketing and corporate stationery.

Exhibitions:

Direct insight often exhibit at large trade events such as the Electronics Design Show and the Ricoh Arena. Thomas Pashley Design provides the graphics and printing solutions for this. Often this requires logistics and a strong understanding of how to exhibit successfully. 2015 was no exception. Branded bags, pens, and even rugby balls were used as give-aways. The backdrop itself utilised a new method of fabric printing to really help make their area stand out.

exhibition graphics

Website:

More recently (2015) Thomas Pashley Design re-built Direct Insight’s website. This is a large site with multiple blogs, and nearly 100 pages of content. It was crucial that this new site was content manageable for multiple users and also worked on mobile devices. There are some rather neat features such as table generation from Excel files and page templates that can be quickly implemented for new products. The site was developed whilst their existing site remained live – meaning there was never any down time and customers weren’t lost. You can view the site here: directinsight.co.uk

case-study-landscape

Thomas Pashley Design has helped Direct Insight with:
  • Logo Design and Branding
  • Graphic Design for print
  • Printing - from large format exhibition schemes to leaflets and corporate stationery
  • Simple product logo animations
  • Web Design
  • Content Management